Collection: Biella

Discover Biella: A Hidden Gem in Piedmont

Nestled in the foothills of the Alps, Biella is a charming Italian town often overlooked by tourists. This hidden gem offers a perfect blend of natural beauty, rich history, and gastronomic delights. Let's explore the best things to do in Biella, from savoring local specialties to immersing yourself in its unique culture.

Indulge in Biella's Culinary Treasures

Biella's cuisine is a testament to its Alpine heritage and Piedmontese roots. Start your culinary journey with a plate of "polenta concia," a hearty dish of cornmeal polenta enriched with local Toma cheese. For meat lovers, don't miss "paletta biellese," a cured ham specialty unique to the region.

Sip on Erbaluce di Caluso

While Biella isn't known for its own wines, it's close to the Erbaluce di Caluso DOCG region. This crisp white wine pairs perfectly with local cheeses and fish dishes. Visit nearby wineries for tastings and to learn about the ancient Erbaluce grape variety.

Explore the Sacred Mount of Oropa

A UNESCO World Heritage site, the Sanctuary of Oropa is a must-visit. This stunning complex houses the famous Black Madonna and offers breathtaking views of the surrounding mountains. Time your visit for the Festa della Madonna Nera, held every 100 years, with the next celebration in 2020.

Uncover Biella's Textile Heritage

Known as the "City of Wool," Biella has a rich textile history. Visit the MeBo (Menabrea Botalla Museum) to learn about the town's industrial past and see vintage machinery in action. For a more hands-on experience, book a workshop at one of the local artisan studios to try your hand at weaving.

Hike the Panoramic Zegna Trail

Nature enthusiasts will love the Panoramic Zegna Trail, a 26-kilometer route offering stunning views of the Alps and the Po Valley. In spring, the trail is adorned with a colorful carpet of rhododendrons and mountain flowers.

Savor Biella's Sweet Side

Indulge your sweet tooth with "torcetti," twisted butter cookies, and "canestrelli biellesi," delicate flower-shaped pastries. Visit the historic Pasticceria Ferrua, founded in 1875, for an authentic taste of these local treats.

Experience the Biella Carnival

Time your visit for February to witness the vibrant Biella Carnival. Join locals in donning elaborate costumes and masks, and don't miss the traditional "Fagiolata," where thousands of portions of beans are distributed to the public.

Visit Ricetto di Candelo

Step back in time at Ricetto di Candelo, a beautifully preserved medieval fortified village. Wander through its narrow cobblestone streets and climb the tower for panoramic views of the surrounding vineyards and Alps.

Embrace Slow Food at Local Trattorias

Experience the Slow Food movement, which originated in nearby Bra, by dining at traditional trattorias. Try "cisrà," a hearty chickpea soup, or "ris in cagnun," a unique risotto served with a poached egg and cheese.

Discover Biella's Art Scene

Visit Palazzo Ferrero to admire contemporary art exhibitions or explore the Museo del Territorio Biellese for a deep dive into the area's history and archeology. Don't miss the striking street art scattered throughout the city, part of the ongoing URBAN JUNGLE project.

Relax at the Oropa Cable Car

Take a scenic ride on the Oropa Cable Car for breathtaking views of the Alps. At the top, enjoy a picnic with local specialties or dine at the mountain-top restaurant for a truly unforgettable experience.