Chocolate Factory Tour & Tasting near Alessandria

Nestled in the charming Piedmontese town of Novi Ligure, this unique chocolate experience offers an unforgettable journey into the heart of artisan craftsmanship.

The experience combines tradition and modernity, showcasing chocolate-making techniques that have been perfected over decades while incorporating innovative flavors and concepts.
Your adventure begins with a warm welcome, where you'll be introduced to the story and philosophy behind the workshop. From the beginning, the focus is on quality, sustainability, and a passion for excellence in every detail.

The tour starts in the “bean-to-bar” production area, where you’ll learn how the transformation of raw cacao beans into chocolate bars takes place. This meticulous process begins with the toasting of cacao beans, a crucial step that enhances their natural aromas and flavors. From there, you’ll follow the journey of the beans through grinding, conching, and tempering, seeing firsthand how each stage contributes to the creation of exceptional chocolate.

Next, you’ll move into the second production area, where the magic truly comes to life. Depending on the daily production schedule, you may witness the creation of filled chocolates, fruit-dipped confections, boeri with liquored cherries, or the iconic Piedmontese cremini. Each product reflects a commitment to tradition while embracing innovation, resulting in a perfect harmony of flavors and textures. The use of premium ingredients, such as IGP Piedmont Hazelnuts, Pancalieri Mint, and Garbagna Cherries, ensures that every chocolate is a masterpiece.

After exploring the production areas, the tour takes you back to the workshop's modern and inviting shop. Here, you’ll enjoy a guided tasting of five distinct chocolate varieties, each offering a unique flavor profile. From classic recipes like giandujotti and nocciolato to contemporary creations like Matcha Tea Pralines and Maldon Salt Cremini, the tasting highlights the breadth and depth of the chocolatier's expertise.

The tasting is designed to immerse you in the art of chocolate appreciation. As you sample each type, you'll learn to identify the subtle notes and textures that make artisan chocolate so extraordinary. Whether you prefer the smooth richness of a cremino or the bold flavor of a spice-infused bar, this experience is sure to delight your senses.

The journey doesn’t have to end there. The shop offers a wide range of chocolates and confections for purchase, allowing you to take a piece of Piedmont’s chocolate heritage home with you. From gluten-free options to indulgent spreads, there’s something to suit every palate.

This immersive experience is more than just a tour; it’s a celebration of chocolate’s rich history, innovative possibilities, and the passion of those who create it. Whether you’re a dedicated chocolate enthusiast or simply curious to learn more about the craft, this visit is sure to leave a lasting impression.