From Milk to Wheels in Parma: Parmesan production tour & tasting

Begin your experience with a visit to a fully integrated, farm-to-table dairy farm and cheese production facility. Farm-to-table is a great value and means that they have their own cows producing the milk used for making Parmigiano, ensuring complete traceability and quality.

Engage all five senses in a dynamic and memorable way. Be guided through each sensory stage—sight, touch, smell, hearing, and taste—transforming a simple visit into a full-body, participatory adventure.

Observe the cheese-making process, touch the cheese, smell its aroma, listen to stories and sounds from the farm, and finally savor the cheese’s delicate flavor. Every step is crafted to deepen understanding and enjoyment.

Along the way, hear humorous and insightful metaphors related to animal life, with stories that draw amusing parallels to everyday human experiences. Discover playful elements such as the “Japanese Room,” the “Wow Room,” and the symbolic story of the pig, all woven into a rich narrative that combines history, geography, and psychology.

Central to this journey is the playful use of language, exemplified by the intentionally incorrect phrase “C’è una volta” (that can be translated as “Once Upon Now”), which reveals deeper truths about tradition and daily life.

This two-and-a-half-hour experience culminates in a final tasting, where all the sensory insights come together in a delicious cheese sample.

The tour beginning at 9 a.m. is special because it focuses on witnessing the birth of Parmigiano—an unforgettable highlight for all attendees. Please note that tours at other times do not focus on witnessing the birth of Parmigiano, because it's made once a day in the morning. These tours still feature the visit to the farm and cheese production & aging facility, along with the tasting experience.